He manages the development of white papers and studies, webinars, bylined articles and blogs, and delivers extremely popular educational. These findings confirm that response rates vary widely based on the approach that is taken and the content that is. Why transactional, promotional email rocks for marketers. Mcdonalds role at ibm is to produce researchbased thought leadership. Since multiple tests have found that asking for more information than just an email address at optin decreases conversion rate, only use secondary tactics after you. Jun 17, 2014 automated emails outperform their manual counterparts when it comes to engaging customers, but the key is to ensure that these automated messages are timely, relevant and personalized. Loren mcdonald is vicepresident of industry relations at silverpop, an email service provider for b2c marketing initiatives and b2b leadmanagement processes. Silverpop announces gold sponsorship of dreamforce 20. Silverpop makes this possible by using customer data and each individuals behaviors to inform and drive every interaction in real time. Loren mcdonald, ibm silverpop vp industry relations. Aug 31, 2017 silverpop has built a following for some their thought leadership in the email marketing space, specifically from loren mcdonald, who has a reputation for sharing solid information. Loren mcdonald, cochair of the eec measurement accuracy roundtable posted his views on the discussion today. From marketingsherpa email summit 20, loren mcdonald, vp of industry relations, silverpop, discussed to an audience how to use buyer behavior to improve email campaigns. Start with improving your welcome email by moving to a series and that incorporates offers and helpful.
Loren mcdonalds role at silverpop is to educate clients and prospects on best practices and emerging trends in email marketing and marketing automation. Oct 17, 20 delivering awesome customer experiences with behavioral marketing automationwith loren mcdonald, vice president of industry relations for silverpop. See the complete profile on linkedin and discover lorens. World class email marketing needs great insight according to loren mcdonald, vp industry relations, silverpop.
Loren mcdonald is program director, marketing research for ibm. Inspirational quotes and sayings from loren mcdonald. While under attributing revenue from email is likely a problem at manymost companies, it may not be the main reason that email marketing is underresourced. Caroline has over 7 years experience working in digital marketing both client and agencyside. Loren mcdonald s role at ibm silverpop is to educate clients and prospects on best practices and emerging trends in email, mobile, and social marketing and marketing automation.
Silverpop unveils 2012 email marketing metrics benchmark study. In this artificial intelligence podcast episode, we talk about ai and ml in marketing with loren mcdonald, who is program director, marketing. Read on to learn lorens tactics to target audiences using a personal marketing approach. Adam covati, argyle social kelly dedman, experian cheetahmail jerry doyle, prospectiv tanya hide, yesmail jeff mills, eroi colleen petitt, merkle landon ray, sendpepperofficeautopilot peter roebuck, all. Apr 05, 2010 presentation is from a january 2010 silverpop webinar. The content we send out will be integrated with all other channels, making for smarter marketing. Loren mcdonald, vp of industry relations, silverpop, professes that what you learn during initial interactions with subscribers drives your ability to be relevant moving forward.
That was a key finding of silverpops 2014 email marketing benchmarks study, which examined emails sent by nearly 3,000 brands across 40 countries throughout 20. Mar 09, 2009 in addition to changing the name the eec is attempting to standardize how the render rate is calculated. Increase usage of triggered emails adding more triggered messages to your email program generates a growing stream of revenue from emails that are close to set and forget. Loren mcdonald from silverpop believes that, in the next 5 years, however, email will be seen as not just a highroi channel by itself but rather a platform that integrates with and makes other channels more successful.
Loren mcdonald from the silverpop blog recently posted an informative article about changes marketers must be aware of. Loren mcdonald biography direct marketing association of. As senior consultant at ibm marketing cloud she has delivered digital strategy to a wide variety of clients across the travel, entertainment, retail industries as well as nonprofits organizations and financial institutions. View phone numbers, addresses, public records, background check reports and possible arrest records for lorene mcdonald.
Loren mcdonald is a vice president of industry relations and an overall email evangelist at ibm silverpop. Delivering awesome customer experiences with behavioral marketing automationwith loren mcdonald, vice president of industry relations for silverpop. Will gmail tabs affect your email marketing strategy. Whitepages people search is the most trusted directory. See who you know at acoustic, leverage your professional network, and get hired. He has 35 years of marketing experience at companies including ibm, silverpop, arthur andersen, and uswebcks. Timing and relevancy key to engaging customers through email. Sep 05, 20 on june 6, loren mcdonald, vice president of industry relations at silverpop, published an article discussing gmail tabs on the official silverpop blog. Jan 06, 2009 loren mcdonald is vicepresident of industry relations at silverpop, an email service provider for b2c marketing initiatives and b2b leadmanagement processes.
Loren was creating worldclass thought leadership and content programs. Published while the software update was still rolling out on desktops, android, and ios devices, mcdonalds article was more of an overview to inform silverpop clients of the change and to. Want to create a worldclass email or mobile marketing program. Email campaign strategy, trigger and nurturing campaigns i just got back from the internet retailers conference 2011, where loren mcdonald vice president of industry relations at silverpop did a great job of presenting some of the major results of his companys recently. Podcast ebooks webcast subscribe advertise 40under40. He has written thousands of posts and articles about email marketing trends and best practices, and his research and commentary have appeared in more than 100 publications, including the new york times, the wall street journal, and usa today. Ibm marketing cloud is a cloudbased digital marketing platform that provides email marketing, lead management and mobile engagement solutions. Loren mcdonald program director, marketing research. Silverpop study reveals relevancy key to engaging customers. Marketing and electric vehicle ev evangelist with 33 years experience in executive marketing, content marketingthought leadership and evangelist roles. The report includes traditional benchmark metrics like email marketing open, clickthrough and unsubscribe rates, email client and device data, and engagement read rates.
Loren mcdonald program director, marketing research acoustic. Loren mcdonald, vice president of industry relations for silverpop, commented. Silverpop, an ibm company, is a digital marketing software company focused on helping marketers transform the customer experience increasing engagement and driving revenue. Apr, 2012 loren mcdonald, vice president of industry relations, silverpop. The company offers automated email marketing strategies, campaign management, execution, and analytics of campaign results. Industry relations, ibm marketing cloud including career history, news and intelligence, portfolio companies and investments. Share motivational and inspirational quotes by loren mcdonald. Silverpop unveil 2012 email marketing open and clickthrough.
Loren is a frequent speaker on digital marketing trends and best practices and in his current role at ibm watson marketing he is focused on the emerging role of artificial intelligence. Arthur andersen, uswebcks, emaillabs, lyris, silverpop and ibm. Marketing automation is changing the way email marketers do their jobs. View loren mcdonalds profile on linkedin, the worlds largest professional community. Loren mcdonald is a passionate and recognized thought leader with more than 33 years experience as a marketing executive, consultant, speaker and content marketer. Tactics to integrate social and email marketing silverpop slideshare. Widely acknowledged as a top thought leader on email marketing, mcdonald was recognized in 2014 and 2015 as one of the 50 marketing thought leaders over 50 by brand. Oct 31, 20 loren mcdonald, vp industry relations of silverpop, recently agreed when he said.
Interview with loren mcdonald, program director, marketing. Loren mcdonald, vp of industry relations at silverpop, an ibm company loren. Silverpops email marketing technology powers retail revenue. How to increase email response rates multichannel merchant. In this session by loren mcdonald, silverpop s vice president of industry relations, attendees will. Jan, 2009 why marketing must nurture leads for maximum sales success. Loren mcdonald thought leader, speaker and content marketer. For nearly a decade, email marketers struggled to overcome the deliverability challenges of video in ema slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
Loren mcdonald is a passionate and recognized thought leader with more than 33 years. Marketers really need to capitalize on transactional emails, loren mcdonald, silverpops vp of industry. The technology has evolved over the past 12 months, according to marketing research and advisory firm siriusdecisions, and. Ibms annual report on digital marketing metrics examines email and mobile marketing messages sent by thousands of brands, using measurements to establish benchmarks.
Konrad group is a global leader in the enterprise and consumer technology space. Mar 17, 2020 mcdonald develops researchbased content and educates marketers on digital marketing best practices including the impact of ai and machine learning. Loren mcdonald, vice president of industry relations. He has been a regular speaker on email marketing, mobile and content marketing since 2002 at more than 200 events in nine countries. Customers become your marketing department social media has changed marketings job description. Loren mcdonald, vice president of industry relations, ibm. Silverpop systems inc company profile and news bloomberg.
Loren mcdonald writes about the factors driving adoption of electric vehicles and the opportunities and challenges the transition to evs presents companies and entrepreneurs. Loren mcdonald, silverpop, former cochair david daniels, the relevancy group, former cochair. They provide consulting, design, development and application management services, with an emphasis on building compelling user experiences. However, you may find some hangups with the programs user interface, which isnt very intuitive. Send a blast, kill a hamster loren mcdonald vp, industry relations. He is also the author of the book almost everything you wanted to know about email marketing. Send a blast kill a hamster email marketing silverpop slideshare. Silverpop s loren mcdonald discusses how email is fast becoming a dynamic content platform.
Industry relations at email and marketing automation provider silverpop. Loren mcdonald, vice president of industry relations mcdonald drives silverpop s portfolio of industry leadership activities, sharing with marketers new ways to fully engage with customers and prospects. See the results of ibms annual report on digital marketing metrics. Discover loren mcdonald famous and rare quotes that speak for themselves. He presents 3 reasons why we should care about using render rate. An ebook reader can be a software application for use on a computer. The company does many things well with its highvolume retail email program. Why marketing must nurture leads for maximum sales success. White is the research director at litmus and the author of email marketing rules.
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